LUNOVA
Create a campaign with Lunova clay mask products as a simple and fun point of entry to skincare for men. Regardless of differences, the need to care for your skin is universal.
THE APPROACH
We highlighted the product by creating tonal uniformity between each talent's skin tone and the background. Using continuous lighting rather than traditional flash techniques we created a creamy, soft, natural looking quality in the skin that contrasted with the striking texture and shape of the clay while both wet and dry.
THE CREATIVE
3 men with diverse skin tones
THE TALENT
THE TIMELINE
6 days: 2 prep, 1 shoot, 3 post
THE DELIVERABLE
30 images, 1 video
